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Vt. seal State of Vermont
Office of the Secretary of State

Doing Business in Vermont

A WORLD WIDE WEB PUBLICATION OF THE VERMONT SECRETARY OF STATE
(If you are reading a paper copy of this document, you may find the original at www.sec.state.vt.us)

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TRADEMARKS

A trademark can be any word, name, symbol or device or any combination of those, adopted and used

Under Vermont law, a trademark cannot be used for services.

A trademark is different from a business or trade name. The mark identifies the goods; the name identifies the entity which does business, such as selling the goods.

Trademarks raise issues of federalism. The federal trademark law may preempt Vermont`s own law on trademarks in many cases; nevertheless, some commentators still believe that state registration of trademarks will serve to establish the date on which the mark`s use began more efficiently than other methods.

The application process consists of paying a fee of $10 and filing the appropriate form, containing

We may decline to register a trademark for a number of reasons. Flags, coats of arms, or other insignia of the United States or any state, municipality, or foreign country may not be included in the trademark, nor may portraits of living individuals, except with their written consent.

Trademarks will be rejected if they might cause confusion or mistake in the minds of the public, if they are scandalous or immoral, or if they merely contain the name of a person or words descriptive of merchandise.

A trademark registration is good for 10 years, and may be renewed by filing a renewal application within the year prior to the expiration of the 10-year period. The fee is $10 each time.

Trademarks may be assigned to others upon the filing of a written form for that purpose, a notarized statement of assignment, and the payment of a $10 fee.

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REGISTRATION GUIDELINES

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Technical editor is Nick Hayer (Nick@sec.state.vt.us)